The Shopping Guide to Times Square
From the sparkling Toy's 'R Us to Popcorn, Indiana, Times Square has something to offer shoppers of all kinds. Part of the fun of shopping in Times Square is the way your favorite stores are represented in a completely different way, often with flashing lights and crazy floor plans that make shopping a true experience.

Forty Second Street hosts a cornucopia of stores, many with stock that you won't find in their smaller retail outlets. There's the Hello Kitty store for your Japanese icon fix; Skechers for hip footwear; Swatch (with its self-named "Jelly Fish design"); and an absolute must visit for baseball fans -- the New York Yankees store.

Many of the stores that accompany the attractions in Time Square often have one-of-a-kind merchandise. The ESPN Zone's sports store on 42nd Street and 7th Avenue has infant rompers emblazoned with "I watch ESPN with my Daddy". The MTV store beneath the TRL studio on the corner of Broadway and 45th Streets has everything from school notebooks to Spring Break t-shirts. Across Broadway, Planet Hollywood offers its own set of movie memorabilia to gaze at and its store has exclusive Times Square Planet Hollywood clothing and accessories. The CBS store next to the Ed Sullivan Theatre on 53rd and Broadway has mugs, sweatshirts and posters of the gap-toothed, late night comic, David Letterman.

The Virgin Megastore on Broadway between 45th and 46th Streets lives up to its boast of "world's largest entertainment store". Even if you can't find something to buy amongst everything from the latest pop offerings to eclectic European titles, you'll at least get to watch and listen for free with the store’s more than 600 listening posts and 100 video viewing stations.

If you're looking for harder to find items, try Colony at 49th and Broadway. This classic music store is known for its extensive collection of karaoke and sheet music. The store also has music and movie collectibles. Look out for the original Rolling Stones sneakers from the 1960's and Monkees lunchboxes.

About every three steps through Times Square you'll encounter the myriad souvenir stores. With snow globes of the Statue of Liberty to FDNY caps, these stores carry mostly identical stock of every possible New York trinket. Don't forget the dozens of street vendors, crowded along the square, selling everything from cell phone accessories to kitschy Americana.

If you're at Times Square on the weekend, venture down to the Hell's Kitchen Flea Market on 39 th, between 9th and 10th Avenues, for a completely different shopping experience. It's a must visit for bargain hunters and antique collectors.

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